aespa will be in charge of showcasing the creative director Matthew M. WilliamsŌĆÖs collections and key ensembles. This is the first time that K-pop artists were chosen as the ambassador of Givenchy. An industry insider stressed, ŌĆ£ItŌĆÖs an unprecedented event that a group became the face of a brand instead of a single artist.ŌĆØ Williams explained his choice, saying, ŌĆ£When I first saw aespa, I was mesmerized by the energy that each member had. I felt that the unique individuality and style Karina, Giselle, Winter and NingNing have as an individual and as a group will naturally fit GivenchyŌĆÖs sensitivity. aespaŌĆÖs fashion means their own color.ŌĆØ The members also expressed their excitement, ŌĆ£We are thrilled to be working with GivenchyŌĆÖs new creative director Matthew. As we joined the new chapter of Givenchy, we will show our best to show various images and promotions.ŌĆØ

ŌĆö aespa (@aespa_official) February 10, 2021 Source (1)

aespa Chosen as the Brand Ambassador of Givenchy for the First Time in K pop History - 96